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SPORT & TECH CONFERENCE 2026

Sport,
Real Talk.

No polish. Just progress.

12. – 13. November 2026
stilwerk | Hamburg, Große Elbstrasse 68
sportgeist
Backbone

Passion needs backbone.

no silo mentality No Competition for Knowledge Collective Progress.

We promote genuine, sustainable dialogue among all relevant stakeholders in sports. Every bit of experience counts—and should be shared so that individual knowledge can become collective knowledge.

What's broken.

Federations, clubs and volunteers keep solving the same problems in isolation.

Even competitors rarely talk openly — knowledge stays locked in silos.

Digitalization and AI are moving fast — structures can't keep up.

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Get Stuck In

Boots on the Ground

We bring federations, the whole sport ecosystem — even competitors — to one table, for open, honest know-how transfer instead of closed-door talk.

All in One Boat

Federations, ecosystem & competitors in open dialogue.

Real, Not a Show

Honest exchange instead of a stage act.

Outcomes, Not Talk

Not just another networking event.

Format
1

Day 1 — Welcome Plenary

Keynotes & Framing

2

Breakout Sessions

Table Captains lead

3

Day 2 — Panel | Q&A

Peer-level discussions

4

Closing Plenary

Results & next steps

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Speaker The Line-Up | Topics

Voices with Backbone

Speaker: Carli Underberg — VisibilitySpeaker: Benjamin Seikel — VisibilitySpeaker: Juliane-Paloma Bierich — Female EmpowermentSpeaker: Stephan Haumann — EducationSpeaker: David Schamuhn — EducationSpeaker: Hendrik Lange — EducationSpeaker: Dr. Stefan Kühn — DataSpeaker: Timm Jäger — SponsoringHost: Adrian von der Groeben — Sportjournalist & Kommentator

Visibility

How sport organizations build maximum digital visibility and fan loyalty through modern media, attitude and emotional storytelling.

Female Empowerment

How sport federations open leadership, visibility and equal opportunity to women and make female empowerment part of everyday practice.

Education

How digital learning formats and hands-on know-how prepare volunteers and professionals for the future of sport.

Data

How valuable federation and performance data is structured, protected and turned into concrete, actionable insight.

Sponsoring

How new digital revenue models, data-driven partnerships and sustainable sponsorship concepts secure the financial base.

Legal

How legal frameworks, safeguarding, data protection and compliance are implemented securely across modern sport.

Operations

How smart platform architecture and automation simplify admin processes and ease the load on volunteers.

The Future

How emerging technologies, AI trends and new sport formats are shaping tomorrow's ecosystem today.

Sustainability

How sport federations firmly anchor ecological, social and economic sustainability as a strategic priority.

Facts. Period.
Two Days. No Compromise.
12. – 13. Nov. 2026
2 Conference days
stilwerk Hamburg
Grosse Elbstrasse 68
100–200 Guests
Federations, Clubs, Partners – in dialogue
4 Topic tracks
Plenary & Breakouts
What's in for you!

Direct Line

to decision-makers across federations, clubs and the wider sport ecosystem.

A Stage with Substance

for high-impact topics in front of an engaged expert audience — not just another panel.

Visibility that counts

for social impact work and access to a growing network.

Kickoff For more movement, more backbone, for sport.

No Spectators.

Share knowledge, leverage synergies, and create joint solutions.

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